Working Artist Wednesday: Building a Better Website

Brian Wetjen speaking at the Omaha Creative Institute's Working Artist Wednesday session on Building a Better Website

photo by Susan Woodford – https://susanwoodford.com/

I had the great fortune to lead one of the Omaha Creative Institute‘s Working Artist Wednesday sessions with the topic of Building a Better Website. It was a whirlwind tour of the many things that are good to factor in when evaluating your site’s effectiveness – specifically geared towards artists.

While it’s really impossible to cover these things thoroughly in about an hour, we focused on these key concepts:

Choosing a platform
What a website is good for
Integrating your marketing efforts
Content and SEO
Measurement and analytics
Selling online

Then we stepped through some actual sites to review these key components in context. Questions and answers, lively discussion, and – most importantly – snacks – were enjoyed by all.

Here are some links to resources used and referenced in my presentation:

Finally – I know our time was brief and we couldn’t cover everything or answer all questions. If you want to talk more or follow up, please don’t hesitate to contact me.